This turnkey solution, powered in partnership with CitrusAd, will help Stater Bros. will also gain from using Mercatus’ integrated digital advertising capability. Meanwhile, the retailer will utilize Flybuy’s geolocation technology to facilitate the handoff of pickup orders to curbside customers in two minutes or less – yet another opportunity to ensure customer satisfaction in a competitive landscape. will be empowered to scale its digital shopping experience by managing all in-store fulfillment activities related to online orders, helping the grocer maximize operational efficiencies to deliver growth and profitability. online offering will also include Mercatus’ Enhanced Fulfillment capability powered in partnership by ADC’s ShopperKit and Flybuy. Customers can choose from contactless curbside pickup or delivery, and will have the additional option to pay online with SNAP EBT or EBT Cash benefits. products, including popular prepared meals and customized selections like deli counter foods. Customers will be able to shop the full range of Stater Bros. The Mercatus solution will include an online shopping site that’s fully responsive for optimized browsing on any device and a complete eCommerce mobile app. With the Mercatus platform, we’re excited to offer a wide range of services and options to make online shopping even more rewarding.” “We see this as an opportunity to build stronger relationships with our shoppers through an eCommerce journey that truly embodies our brand’s promise of excellence in food and service. “Now more than ever, our customers are looking for the convenience of shopping online,” said Pete Van Helden, CEO, Stater Bros. to increase its digital grocery capabilities by offering curbside and delivery options, all while providing excellent service to its customers. Transitioning to Mercatus’ SaaS platform will enable Stater Bros. The chain turned to Mercatus and its expansive ecosystem of technology partners to adopt a fully integrated online ordering and fulfillment experience for Stater Bros. With 170-plus stores, the San Bernardino-based company is the largest privately owned supermarket chain in southern California. Markets to expand the grocer’s digital grocery presence with a retailer-branded and -controlled online shopping experience that will scale with its business. YouTube channel.TORONTO-( BUSINESS WIRE)- Mercatus, a leading provider of grocery eCommerce solutions, today announced that it will work with Stater Bros. To view the full ad campaign, click here to visit Stater Bros. The company will begin testing updated store décor in late April, designed to create a warm, welcoming shopping experience for all families in Southern California.įor more information, visit. To align with this initiative, a team of in-house culinary experts will focus on bringing new recipes and flavors to life in our stores. is elevating the shopping experience through personalized service and increased product offerings. In support of its goal of being a supermarket destination for the diverse consumer base of Southern California, Stater Bros. Yes, we are here to sell groceries, but why we do what we do is more important to today’s consumers and our teammates than it has ever been,” said Dennis McIntyre, EVP of marketing and CMO. We are here to nurture our communities and teammates to make our communities better and to make them feel valued. “We must have a bigger calling for why we do what we do. identified an opportunity to meet customers on a deeper level – their values. The modernized brand has been crafted to reflect today’s families.īesides fresh food and fair prices, Stater Bros. The modernized brand has been designed to reflect the shopping preferences of today’s families and the rebrand seeks to amplify Stater Bros.’ commitment to local communities by emphasizing fresh, healthy, specialty diet, ethnic and convenient meal offerings. It’s a journey, and we have a great future ahead,” said Pete Van Helden, CEO of Stater Bros. “We are very fortunate to have a terrific history and culture and a great base to build from, but we must evolve with our customers and teammates today. On April 4, the brand came to life on screens and billboards in Southern California, serving as the first step in Stater Bros.’ rebrand to be followed by changes in the in-store experience, website, marketing initiatives, company operations and the launch of an e-commerce solution. helps Southern California families bring home the joys of life with fresh food and meal solutions for their table. Markets has launched its newly refreshed brand, beginning with its “Bring It Home” ad campaign. San Bernardino, California-based Stater Bros.
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